The social media conglomerate said in a notice on Tuesday that CBD products containing up to 0.3 percent THC, which meets the federal definition of legal hemp, can be advertised if they meet certain conditions. Businesses can promote the sale of CBD if they receive written approval from Meta and if the products are certified with the payment compliance company Legitscript and comply with local laws. Ads must also not target people under 18. Meta’s policy for advertising non-ingestible hemp products (e.g. hemp fiber or seeds) has also been revised, making it so businesses no longer need written approval to promote the sale of such items in the U.S., Canada and Mexico “provided that they comply with all applicable local laws, required or established industry codes and guidelines.” Also, it is now permissible to run hemp-related ads that “educate, advocate, or give public service announcements related to CBD and related products provided that such ads don’t offer any prohibited products for sale.” “We want people to continue to discover and learn about new products and services on our technologies,” Meta said. However, “advertisers will continue to be prohibited from running ads that promote THC products or cannabis products containing related psychoactive components,” the company clarified. Ads for allowable CBD products, meanwhile, must not contain any claims that expressly state or imply that the featured products can treat, cure, prevent, mitigate or diagnose a disease or medical condition in humans or animals.”
Source: Marijuana Moment