Stoners flock to Cookies logo, synonymous with potent weed and streetwear culture. With 64 US stores and international locations, founder Gilbert Milam, aka Berner, is a 40-year-old former rapper-dealer navigating the legal cannabis business. Despite lawsuits and challenges, the brand thrives on its black-market origins, but uncertain industry dynamics may impact its future.
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Written by: Ezra Marcus
Published on February 5, 2024 at 05:54AM
Source: NYT > Shopping and the Retail Industry (opens in new tab)