Packaging plays a crucial role in the success of retail sales, influencing consumers and gatekeepers such as buyers and distributors. Cannabis packaging has evolved dramatically, reflecting industry maturation. Innovations like airtight seals and virtual showrooms enhance product protection and consumer engagement. Creative and sustainable packaging aligns with consumer values and may provide a competitive edge.
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Written by: Rachelle Gordon
Published on February 10, 2024 at 08:40AM
Source: mg Magazine – Cannabis Industry News & Information (opens in new tab)