Josh Hirschey’s role at Timeless Refinery showcases the impact of prioritising quality and understanding brand loyalty in the cannabis industry. Transitioning from streetwear to cannabis, his brand-building strategies and market expansion set new industry standards. Hirschey emphasises the role of brand identity and consumer connection, highlighting the value of a compelling brand story. (Words: 49)
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Written by: Abbey Higginbotham
Published on February 20, 2024 at 06:21AM
Source: Markets (opens in new tab)