Brendan Mitchel-Chesebro, a BDSA analyst, discusses 2024’s cannabis consumption trends and how brands are addressing economic challenges through innovation and premiumization to ensure growth and profitability in a competitive market. He highlights the rise of premium cannabis products to combat price compression, with a focus on proprietary strains and mood-oriented effects to meet consumer demand.
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Written by: Nicolás Jose Rodriguez
Published on March 14, 2024 at 06:37AM
Source: News (opens in new tab)