The cannabis marketplace is crowded, so brands are innovating by creating proprietary genetics like the award-winning LANTZ strain. Legendary classics like Sour Diesel and OG Kush have risen through quality and appeal. Brands conduct extensive pheno hunts to develop new strains, like Pink Jesus, and then market them through collaborations and tourism to gain visibility.
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Written by: Rachelle Gordon
Published on April 26, 2024 at 05:03AM
Source: mg Magazine – Cannabis Industry News & Information (opens in new tab)